S51

OVPR and S51 are both in the business of ideas. While S51 generates them, OVPR elevates them—from campus labs to the private sector, right into the local, national, and global economies. And that’s how we distilled their mission into a short, sweet positioning statement: Elevating Ideas. OVPR also chose us to build a consistent, cohesive brand—including design aesthetic, wordmark, and clear messaging—to communicate exactly how University of Illinois research results in new, tech-centered businesses that are changing the world.