Champaign-Urbana MTD

Live Up Campaign Logo

The Champaign-Urbana Mass Transit District spearheaded a campus safety campaign called "liveUP" on the University of Illinois campus. liveUP brought attention to being aware of your surroundings on campus, encouraging folks to look up, listen up and live up. SURFACE 51 developed the campaign, including the name, logo, website and promotional components.