UIUC Office of Technology Management
City of Champaign
Good To Go is a campaign designed to drive awareness (pun intented) about several roads not typically taken when traveling in congested areas in Champaign, Illinois. S51 developed the entire campaign which included the logo, map brochures and even cool street signs with names such as Big Bad Bypass and Super Secret Shortcut.
The Champaign-Urbana Mass Transit District spearheaded a campus safety campaign called "liveUP" on the University of Illinois campus. liveUP brought attention to being aware of your surroundings on campus, encouraging folks to look up, listen up and live up. SURFACE 51 developed the campaign, including the name, logo, website and promotional components.