4-H, University of Illinois Extension
Way beyond kids and cows.
Sure, that’s part of 4-H. But it’s also STEM and robotics, fashion design, college prep, and more. So we crafted the “Wow, so THAT’S 4-H!” campaign to reshape perceptions and boost recruitment. Energetic messaging and materials—including a recruitment toolkit—empower leaders, members, and volunteers to showcase 4-H's vast opportunities.
Fun, simple, streamlined. We ensure that consistent materials—colorful brochures, magnets, lawn signs, notebooks, and more—do all the work FOR recruiters.