TAG (The Atkins Group)
New development
for a longstanding brand.
for a longstanding brand.
You're it.
When TAG, um, tagged us for a brand refresh, we were well aware of their strong real estate reputation, and we aimed to enhance it. Together, we developed a bold new brand that ensures their continued relevance for years ahead while embracing their passion for making Champaign County a great place to work and live.
As The Atkins Group entered a new era of leadership, we tapped the services of SURFACE 51 for our rebranding campaign. The S51 staff listened to the elements we wanted to keep, they respected the legacy aspects of our business and contributions to the community. The new TAG logo and branding package is vibrant and strong – it has been positively received by clients, vendors and the public. SURFACE 51 has remarkable flexibility and an experienced talented staff to assist small companies like The Atkins Group with marketing, branding and messaging.
Mark Dixon,
President
President
TAG (The Atkins Group)
The actor's group logo.
A real estate brochure with a red and black design.
A brochure with an image of a house.
A ford f-250 super duty parked in front of a building.
The back of a white truck with a tag on it.
A wooden door with the word tag on it.
A building with a large window in the front.
Tag real estate website design.
A for sale sign in the middle of a field.
One brand, multiple lines: TAG’s residential, office, retail, industrial, and farm management solutions come together under one powerful identity.
A color chart with different colors of the core colors.
A billboard with the words developing a global industry.
A billboard with a man and a woman on it.
A billboard with the words developing a lifestyle.
A black baseball cap with a red letter a on it.
A man wearing a black polo shirt with the tg logo on it.
A business card with a tag on it.
A black and red truck parked in front of a building.
A farm logo on a black background.
A laptop with a laptop screen showing a farm website.
A sign for clearview resort in front of a fence.