Unit 4 Magnet Schools
Designed to attract families,
empower students,
and engage the community.
empower students,
and engage the community.
Smiling child having fun outdoors.
Star Pupils.
Champaign's theme-based magnet schools offer opportunities such as art studios, engineering projects, and university partnerships—all free. Enlisted for a 5-year marketing awareness and recruitment initiative, we created bold materials spotlighting benefits and instilling pride.
![Academy of the arts.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_brand_wordmarks.webp)
Academy of the arts.
![A laptop, tablet, and phone with the word 'today become' on it.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_laptop_gif.gif)
A laptop, tablet, and phone with the word 'today become' on it.
The campaign tagline—“Today We Become”—emphasizes the powerful, concrete results of a magnet school education.
![Today we become leaders roll up banners.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_3D_banner_become_leaders_light_blue.webp)
Today we become leaders roll up banners.
![A banner stand with the words today become innovators.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_3D_banner_become_creators_yellow.webp)
A banner stand with the words today become innovators.
![A curved banner with the words today become creators.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_3D_banner_become_innovators_dark_blue.webp)
A curved banner with the words today become creators.
![Stratton arts academy today we become creators.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_horizontal_ad_lion_facepaint_become_creators_yellow.webp)
Stratton arts academy today we become creators.
![Franklin steam academy today we become innovators.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_horizontal_ad_studious_child_become_leaders_green.webp)
Franklin steam academy today we become innovators.
![Today we become leaders.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_horizontal_ad_robotics_child_become_innovators_light_blue.webp)
Today we become leaders.
Messaging and storytelling, along with a deliberate design aesthetic, gives parents, students, and the community an immediate sense of the richness each school provides.
![Three banners with the words today's innovators today's innovators today's innovators today's innovators today's innovator.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_flyers_trio_yellow_blue_green.webp)
Three banners with the words today's innovators today's innovators today's innovators today's innovators today's innovator.
![Four colored pencils with the words garden hall academy.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_pencils_franklin_gardenhills_stratton.webp)
Four colored pencils with the words garden hall academy.
![A young girl smiles while playing with colorful blocks in a classroom.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_student_playing_bubbly_toy.webp)
A young girl smiles while playing with colorful blocks in a classroom.
![Unit 4 magnet school proud yard sign.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_yard_sign_school_pride.webp)
Unit 4 magnet school proud yard sign.
![A girl is holding a flask with green liquid in it.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_student_chemistry_green_glass.webp)
A girl is holding a flask with green liquid in it.
![Two girls reading books in a classroom.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_student_reading_library_laughing.webp)
Two girls reading books in a classroom.
![A banner advertising the stam academy in front of a building.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_tall_banner_advertisement_school_entry.webp)
A banner advertising the stam academy in front of a building.
![Two people in lab coats working together in a lab.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_chemistry_students_lab_coat_goggles_orange_bag.webp)
Two people in lab coats working together in a lab.
![A refrigerator with several magnets on it.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_magnets_fridge_grid_yellow_blue_green.webp)
A refrigerator with several magnets on it.
![A banner that says today we become confident academy of the arts.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_banner_fence_schoolyard.webp)
A banner that says today we become confident academy of the arts.
Information-driven materials—including booklets in Spanish, French, and Mandarin to reach diverse audiences—highlight magnet schools’ unmatched opportunities.
![Art music drama & dance academy of the arts.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_message_bubble_social_media_image_yellow.webp)
Art music drama & dance academy of the arts.
![Unit & magnet schools logo.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_grid_icons_gear_paint_beaker_social_media_image.webp)
Unit & magnet schools logo.
![Today's imagination and grit to solve real world issues tomorrow.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_typography_message_social_media_image_blue.webp)
Today's imagination and grit to solve real world issues tomorrow.
![A group of children playing cello in a classroom.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_cello_band_students.webp)
A group of children playing cello in a classroom.
![The entrance to a building with a sign that says today we are innovators.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_school_entry_glass_windows_vinyl.webp)
The entrance to a building with a sign that says today we are innovators.
![We support unit unit & magnet schools.](/static/portfolio/champaign-unit-4-school-disctrict/unit-4_window_cling_we_support.webp)
We support unit unit & magnet schools.