Unit 4 Magnet Schools
Designed to attract families,
empower students,
and engage the community.
empower students,
and engage the community.
Smiling child having fun outdoors.
Star Pupils.
Champaign's theme-based magnet schools offer opportunities such as art studios, engineering projects, and university partnerships—all free. Enlisted for a 5-year marketing awareness and recruitment initiative, we created bold materials spotlighting benefits and instilling pride.
The campaign tagline—“Today We Become”—emphasizes the powerful, concrete results of a magnet school education.
Messaging and storytelling, along with a deliberate design aesthetic, gives parents, students, and the community an immediate sense of the richness each school provides.
Information-driven materials—including booklets in Spanish, French, and Mandarin to reach diverse audiences—highlight magnet schools’ unmatched opportunities.