A bold move ahead.
All systems. Go.
Parkland College's rebrand introduced the “Go Ahead” initiative—an empowering call for students to take control of their future. Our work united Parkland’s programs, people, and culture through marketing, messaging, and storytelling that are evident in the foundational brand work we delivered and beyond.
Go ahead. Aim higher. Take action. Step up. Each department’s individual messaging ensures their own unique voice under the Parkland umbrella.
The founder of SURFACE 51, Al Fleener, is a proud alum of Parkland College. So this project and our ongoing collaboration holds a special significance.