Parkland College
A bold move ahead.
All systems. Go.
Parkland College's rebrand introduced the “Go Ahead” initiative—an empowering call for students to take control of their future. Our work united Parkland’s programs, people, and culture through marketing, messaging, and storytelling that are evident in the foundational brand work we delivered and beyond.
Parkland college logo on a green background.
Parkland college go ahead logo.
A laptop with a man's face on the screen.
A group of smartphones with a green background.
A man is standing in front of a sign that says go ahead.
Parkland college go ahead register for fall classes.
A set of color palettes with different colors.
Go ahead. Aim higher. Take action. Step up. Each department’s individual messaging ensures their own unique voice under the Parkland umbrella.
A set of brochures with the words go abroad and achieve.
A brochure with an image of a room with a green wall.
Go ahead, get ahead bus ad.
Parkland college banners.
Parkland college banners.
A black t - shirt with green arrows on it.
A set of buttons with the word go ahead on them.
The cover of community education magazine.
A magazine with an image of a man smiling on a green background.
A man in a red shirt standing in front of a semi truck.
A man standing in front of a house with a sold sign.
A woman standing in front of a chair in a workshop.
A woman holding a laptop with stickers on it.
The founder of SURFACE 51, Al Fleener, is a proud alum of Parkland College. So this project and our ongoing collaboration holds a special significance.
A banner with the words go, grow, and succeed.
A banner with the words go ahead, care, and success.
Four banners with the words, go health professionals, stretch yourself, and stretch yourself.